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Lobbying is a Core Focus for VRMA

The VRMA Government Relations Team serves as a liaison between lawmakers and constituent merchants in home districts. VRMA’s lobbying team understands the issues that are important to store owners. Many legislators call on us to provide information, perspective, and feedback on legislation impacting retail merchants. Because of the number of retail trades VRMA represents, it is unlikely another trade association monitors our diverse set of legislative issues. Similar to legislators the lobbyists attend legislative committee and subcommittee meetings and state boards, commissions and councils. Our lobbyists engage in grassroots lobbying by asking association members to contact their legislators on particular issues.

The staff not only works to ensure the passage of positive legislation and the defeat of laws that impede retail operations, they also make sure that what happens in Richmond is translated to members in a way that is understandable to the reader and of operational value.

Meet VRMA’s Government Relations Staff

For more than a century VRMA has served as a liaison between lawmakers and the merchants in their home districts. VRMA’s lobbying team understands the issues that are important to store owners. Many legislators call on VRMA to provide information, perspective and feedback on legislation and regulations that impact retail merchants.

Because of the number of retail trade lines VRMA represents, you will likely not find another trade association that is touched by such a diverse set of legislative issues.

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