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VRMA Annual Meeting & Conference - Attendees
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Mark your calendars and plan to join us for the VRMA's 113th Annual meeting and Conference at the Craddock Terry Hotel & Event Center. Room reservations are open. Registration is open!

When: October 5, 2018
9:00 a.m. to 2:00 p.m.
Where: Craddock Terry Hotel and Event Center
1312 Commerce
Lynchburg, 24504 
United States
Contact: Laurie Aldrich

Online registration is closed.
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The Virginia Retail Merchants Association will hold its 113th Annual Meeting on October 5, 2018 at the Craddock Terry Hotel and Events Center in Lynchburg, VA.


The Annul Meeting is a day full of education, networking and a chance to raise funds for the Virginia Retailers Political Action Committee. 


This year, attendees will be able to hear a Legislative Update from VRMA's Director of Government Affairs, Petrina Jones, a labor seminar by Randy Sparks of Kaufman & Canoles, and political analyst Bob Holsworth. 


Before lunch, attendees will have a chance to shop the Silent Auction. Our members provide items and gift cards for attendees to bid on. Funds raised during the Silent Auction are second only to the voluntary contributions of   our membership paid with membership dues.  VARPAC uses these contributions to ensure the election of business friendly candidates.



  • 8:00am – 9:00am – Registration and Breakfast (open to all)
  • 9:00am – 11:00am – Educational Workshop led by Randy Sparks of Kaufman & Canoles (open to all)
  • 9:00am - 10:00am - Board Meeting (open to Board members)
  • 11:00am – 2:00pm – VARPAC Auction / Lunch / Annual Meeting, Featured Guest Speaker: Bob Holsworth



The Craddock Terry Hotel & Event Center is offering a discounted rate of $159 for VRMA members by calling (434) 455-1500 and requesting the VRMA block. Deadline to reserve your room is September 4th. Rooms must be reserved by September 3rd! Paying homage to its origins, shoes are celebrated at the Craddock Terry Hotel and Event Center with whimsical touches such as complimentary in-room continental breakfast served in an old-fashioned wooden shoeshine box, shoe-shaped signs to label each guestroom door and shoeshine service available upon request.




The Craddock Terry Shoe Company was founded in 1888 with facilities throughout Central Virginia and in Ohio and Missouri, and an office in the Empire State building, and grew into the 5th largest shoe company in the world. The main building of the Craddock Terry Hotel was built in 1905 as the Craddock Terry Southland Annex, producing over 2,500 pairs of women’s shoes per day. The other half of the hotel, the King building is housed in the William King Jr. Tobacco Warehouse. The King Building, built in 1896, was used for storing dried and drying tobacco by the Imperial Tobacco Company. This 6 stories tall building was constructed of hand-made brick fired right here in Virginia and named for the manager of the Imperial Tobacco.

The décor throughout the hotel is accented with historical artifacts mixed with modern artwork, and a unique collection of shoe memorabilia gives a further ode to the building’s unique heritage.

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