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VRMA Annual Meeting & Conference - Sponsors
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Mark your calendars and plan to join us for the VRMA's 114th Annual meeting and Conference at the Hotel Roanoke. Room reservations are open. Registration is open!

When: October 4, 2019
9:00 a.m. to 2:00 p.m.
Where: Hotel Roanoke
110 Shenandoah Ave. NW
Roanoke, VA  24016
United States
Contact: Laurie Aldrich

Online registration is closed.
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The Virginia Retail Merchants Association will hold its 114th Annual Meeting on October 4, 2019 at the Hotel Roanoke. 


The Annul Meeting is a day full of education, networking and a chance to raise funds for the Virginia Retailers Political Action Committee. 


This year, attendees will be able to hear a Legislative Update from VRMA's lobbying team and speakers. 


Before lunch, attendees will have a chance to shop the Silent Auction. Our members provide items and gift cards for attendees to bid on. Funds raised during the Silent Auction are second only to the voluntary contributions of   our membership paid with membership dues.  VARPAC uses these contributions to ensure the election of business friendly candidates.



  • 8:00am – 9:00am – Registration and Breakfast (open to all)
  • 9:00am – 11:00am – Educational Workshop (open to all)
  • 9:00am - 10:00am - Board Meeting (open to Board members)
  • 11:00am – 2:00pm – VARPAC Auction / Lunch / Annual Meeting, Guest Speaker (open to all) 








Built in 1882, the Tudor-style Hotel Roanoke is listed on the National Register of Historic Places, has been inducted into the Historic Hotels of America™ organization, and is a member of the International Association of Conference Centers. The Hotel Roanoke & Conference Center is located in the Gainsboro neighborhood of Roanoke, Virginia.


The Hotel Roanoke & Conference Center today features 330 luxuriously appointed guestrooms and a 63,000- square-foot, high-tech conference center. It is a joint project of Hotel Roanoke LLC, the City of Roanoke and Virginia Tech. In the beginning, Roanoke was a little town named Big Lick when enterprising railroad magnate Frederick J. Kimball chose it as the site of a railroad juncture and a major city. After Kimball combined two of his railroads into the Norfolk and Western Railroad, he built his vision of a comprehensive community with the Hotel Roanoke as its grand centerpiece. Travelers coming to the city or breaking a tiring rail journey made the Hotel Roanoke their haven.


Built in a wheat field on a little hill, the Hotel Roanoke began as a rambling wooden structure of less than three dozen rooms. As the city grew, the railroad consistently provided resources for hotel additions, remodeling and furnishings to maintain the Hotel's reputation for excellence. Even in the Depression year of 1931, the railroad spent $225,000 for a wing with 75 rooms, a 60-car garage and such "modern" amenities as circulating ice water, movable telephones and electric fans. By then the Hotel's "Queen Anne" appearance had evolved into something Tudorean, the finishing touches of which were added in the major alterations of 1937-38, when Hotel Roanoke acquired its distinctive facade and entrance. Added too were new public rooms, most of which today's guests will recognize. The history of the Hotel has been carefully preserved over the years.


In 1989, Norfolk Southern Corporation, direct descendant of Kimball's Norfolk and Western Railroad, concluding that its transportation business meant rail service, not room service, closed the Hotel it had owned and operated for 107 years and gave it to the Virginia Tech Real Estate Foundation. After being closed for four years, in 1993 the Hotel Roanoke began a multi-million dollar restoration and remodeling renovation project, funded by a package of public and private financing in conjunction with the City of Roanoke and Virginia Tech.

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